Fairheads was awarded a Gold Standard Certificate for Excellence in Communication at the IRFA Conference in Durban on 30 August 2016.
Fairheads’ submission was titled “Going to the People” and covered its overall communication strategy based on accessibility for its members, represented by minor dependents and their guardians or caregivers most of whom live in remote rural areas around Southern Africa.
Fairheads has developed several industry-first, innovative distribution channels. These include:
- a unique field agent programme which supplements the long-standing guardian roadshows;
- a state-of-the-art contact centre and walk-in offices in three cities
- a document collection system enhanced through a partnership with TEBA Limited
David Hurford, Director: Marketing & Consulting at Fairheads, says: Our member-centric, accessible approach is indeed paying off in all areas of our business. The accolade affirms our core purpose of enriching people’s lives by protecting and administrating fiduciary monies.”
“The primary purpose of beneficiary funds is to allow minor dependants to subsist and complete their education in the event that they lose a breadwinner. We believe that beneficiary funds serve a critical social role especially in a region such as Southern Africa where education is fundamental to the broader social upliftment of our community.”
The IRFA “Best Practice” certificates are awarded to entrants whose entries score above 75%. The purpose of the certificates are to recognise funds who have implemented best practices in their strategies and programmes.